Sunday, October 9, 2011

Steve Jobs

I was in line at Shake Shack. “You ok?,” asked the text from a friend. “Yeah… About what?” I figured it was serious when he called a few seconds later. Dazed, I opened Twitter and saw a flood of links to apple.com. I told my wife we needed to go home.

I’ve spent the past few days thinking about how someone I’ve never met, and didn’t know, could affect me so deeply. I keep going back to one of my first experiences with the iPhone.

So many years in, it’s hard to remember just how exciting it was to hold an iPhone that first time. One of the first things I did  was open the camera app. I took a few snaps, holding the phone vertically, like most people do. Then I turned the phone ninety degrees to the side to take a landscape photo. When I did, the camera icon on the shutter button gently floated ninety degrees to the side as well, so that it was properly oriented. Not too fast, not too slow. I remember gasping, and my eyes watered for a moment. I was caught completely off guard, and looked away. It was the perfect little detail.

When I think about Steve Jobs and Apple, and the emotional connection that millions of people have with him, I often think of that moment. A connection that’s not easy to explain, yet is somehow deeper than “I’m happy because now I can listen to all mymusic on the subway.”

I rode home in a blur, and when I got there, I started looking at Twitter again. Maybe an hour passed, and suddenly the most beautiful thing happened: one after one, people started posting nothing but the Apple logo, . It was this cascading effect where, for a few minutes, every time the stream refreshed, that was almost all I saw. It was sad magic.

When I joined Twitter, I thought of it as an extension of the Apple/tech community, and while I still think of it that way, I realized that I now follow a much wider group of people: baseball beat writers, old friends, coffee shop owners, politicians. Everyone was suddenly united, and it was overwhelming. I’m not sure I could have drawn a common line though that group before that moment and, in an instant, there it was.

Outside of my family, there are two people without whom I can say, unequivocally, that my life would not be the same: Jerry Garcia and Steve Jobs. Their losses shifted the bedrock under my feet. The evenings that both passed, so many years apart, ended the same way: my head on my wife’s shoulder, eyes damp.

I’ll never know if Steve Jobs had anything to do directly with the way the camera icon rotates on the iPhone camera app. It doesn’t matter. As the memories pour in from those that worked around him, one comment comes up repeatedly — “What would Steve think of this?” was never far from anyone’s mind. That never has to change.

In a product that literally changed the world, I’m sure he thought that little detail was really great.

 

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Wednesday, August 31, 2011 Tuesday, September 14, 2010
Apple Inc. Chief Executive Officer Steve Jobs said he’ll never come back to Japan after officials at an airport barred him from taking Ninja throwing stars aboard his private plane. Bloomberg
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Tuesday, February 2, 2010
The problem is, in hardware you can’t build a computer that’s twice as good as anyone else’s anymore. Too many people know how to do it. You’re lucky if you can do one that’s one and a third times better or one and a half times better. And then it’s only six months before everybody else catches up. But you can do it in software. As a matter of fact, I think that the leap that we’ve made is at least five years ahead of anybody.

Steve Jobs in 1994 (via marco)

(Not coincidentally, I added this whole interview straight to Instapaper. Thanks for the print-friendly link Marco.)

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Tuesday, August 25, 2009
In the months before Apple launched the iPhone in 2007 — now its fastest-growing product — the CEO was also on top of every detail, such as the curvature of the phone’s back…

This quote almost reads like it’s a bad thing that Jobs was involved in every detail; as if he was meddling. The curve of the iPhone’s back is one of those small, not-often-discussed, details that makes the iPhone what it is. To my hand, it is perfectly balanced. I stopped using a case a while ago, and one of the main reasons was just how good the phone feels in your hand. It’s amazing. Sure nothing happens on the back of the phone, but it wouldn’t be the same device if it was overlooked.

via WSJ

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