Cool branding: @fieldnotesbrand x @gowalla:
I’m a big Field Notes fan, and I’ve been playing around with—and impressed by—Gowalla recently. I’m still not fully clear on how Gowalla works, but it was a nice surprise to check in at a local coffee spot and see Field Notes pop up. Subtle. Nicely designed. A good fit. It seems the idea behind Gowalla is “dropping” and “trading” items you’ve picked up along the way, but I’m keeping this one.
