“In the months before Apple launched the iPhone in 2007 — now its fastest-growing product — the CEO was also on top of every detail, such as the curvature of the phone’s back…”
This quote almost reads like it’s a bad thing that Jobs was involved in every detail; as if he was meddling. The curve of the iPhone’s back is one of those small, not-often-discussed, details that makes the iPhone what it is. To my hand, it is perfectly balanced. I stopped using a case a while ago, and one of the main reasons was just how good the phone feels in your hand. It’s amazing. Sure nothing happens on the back of the phone, but it wouldn’t be the same device if it was overlooked.
